Brief
Booster Box Launch (demo) · version 2, Nov 7
GoalLaunch in the US and EU. Drive app sign-ups (CPA).
Creators12 KOLs and KOCs in Pokémon TCG, sports cards and blind box.
MarketsUS, FR, BE, NL, ES, GB
PlatformsYouTube, TikTok, Instagram. 100K+ on the best platform for KOLs.
DatesVideos live Nov 18 to Nov 30. Live opening Nov 25.
Must showTCG content in the last 90 days. Open at least 3 boxes. Say the pull rates.
Must notA deal with a rival TCG brand now.
Deliverables1 YouTube long form + 2 TikTok clips per KOL. 1 TikTok per KOC.
Changes from round 1More YouTube long form. Fewer blind box creators.