Campaigns
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Northwind Cards (demo)
Fall Packs (demo)
Launch the Fall Packs in FR, BE, NL, ES, GB. 3M views in 8 weeks.
$150 / video$4.00 CPMcap $4,0004/3 liveEarned $3,440.00
The product
Northwind Fall Packs: 10 cards a pack, one holo in every pack, $5.
What we want
Show a real pack opening. Hook in the first 2 seconds, pack visible by second 5, and an honest reaction to the pull.
Deliverables
· 2 to 3 TikToks per creator, 20 to 45 s
· Post within 7 days of approval
· Keep the video up for at least 60 days
Do· Show the holo card on camera· Say “one holo in every pack” out loud· Use natural daylight· Tag @northwindcards· Say the $5 price
Do not· No fake pull claims· Do not name other card brands· No gambling words (bet, odds)· No filters on card close-ups
Hashtags: #ad #northwindcards #fallpacks
Formats to recreate
262×
Emotional reaction hookOpen on a real, over-the-top reaction to the pull. Cut to the opening; the holo is the payoff. End on the card close-up and the price.176×
“Caught it” casual revealFilm it like an accident: you “catch” the pack on the shelf, deadpan voiceover, quick jump cuts. Pack in frame by second 4.97.5×
Duet / stitch replyStitch a popular “TCG mistakes” video and answer it with your opening. Keep it under 30 s, captions on screen, tag @northwindcards in the first line.My drafts
| Draft | Format | Status | Sent | Views |
|---|---|---|---|---|
my 3-step opening that actually works #ad | “Caught it” casual reveal | Posted | Sep 24 | 350K |
the pack I keep buying #ad | Emotional reaction hook | Posted | Oct 4 | 172K |
honest review after 3 weeks #ad | Duet / stitch reply | Posted | Oct 12 | 134K |
pulled the holo on the first try #ad | Duet / stitch reply | Posted | Oct 20 | 54K |
the fall pack I keep opening #ad #northwindcards | Duet / stitch reply | Submitted | Nov 9 | – |
caught it on the shelf #ad“Great pull shot. Please say “one holo in every pack” out loud and tag @northwindcards in the caption.” | “Caught it” casual reveal | Changes requested | Nov 8 | – |
stitch: you are opening packs wrong #ad“Approved. Post it this week, ideally Wednesday 19:00.” | Duet / stitch reply | Approved | Nov 8 | – |